So what’s the beef with this thing called social gaming? This gamification? The need for something else to do that challenges and makes us want to do better, even in our precious spare time? The need to play WII with our mates,  Farmville, Cityville, to disappear into a or tell people where we are and to become the mayor of some place or other? And to rate ourselves.

It's all good fun of course. And it keeps us on our toes. In The Greenwich Digital Hub there's loads to discuss about social gaming. And we've got the experts too to lead the gaming generation into a new world of self-fulfilment and other such larks. So come along, grab a bowl of gorgeous grub, not to mention a flagon of the finest liquor and settle down to an evening of fun and sharp debate.

Your hosts

Alexis Kennedy - Chief Narrative Officer at Failbetter Games, an award-winning transmedia and digital fiction company. Failbetter does challenging, addictive things with game and narrative on the Web. Their first project, Echo Bazaar, won the Escapist's Best Browser Game of 2009 Award. The Guardian calls it "beautifully moody and lusciously written" and the New Yorker calls it "rich with clever machinations". Which seems to cover all game bases!

Caroline Howes - Caroline is Chief Operating Officer at PlayMob, a company which has developed a revolutionary product called GiverBoard, which enables charities to fundraise online through games and simultaneously provides developers with a way to monetise their games whilst increasing player engagement.

Duncan Gough - Duncan is a Creative Technologist at Made By Many. He co-founded GameLayers and created PMOG, a passively multiplayer online game.

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